Platform Specs
Video specs for every platform
A side-by-side reference for resolution, aspect ratio, duration, file size, framerate, and codec across the 12 platforms creators publish to most. Click any column header to sort.
| Facebook Feed videos | Long-form | 16:9 (landscape), 1:1 (square), 4:5 (vertical), 9:16 (Reels) | 1280 × 720 minimum; 1920 × 1080 recommended | 240 minutes (4 h) for feed video; Facebook Reels capped at ~90 s | 10 GB for organic uploads (≤ 4 h); 4 GB for video ads | Up to 30 fps |
| Instagram Reels | Vertical short-form | 9:16 (vertical) | 1080 × 1920 recommended (1080p is the maximum Reels resolution) | 3 minutes in-app; up to 20 minutes for uploaded clips (feed still favours ≤ 90 s) | 4 GB | 23–60 fps (30 recommended) |
| Instagram Feed videos | Square / vertical mid-form | 4:5 (preferred), 1:1 (square), 16:9 (landscape) | 1080 × 1350 (4:5) recommended; 1080 × 1080 (1:1); min 600 × 750 | New video posts publish as Reels (3 min in-app, up to ~20 min uploaded) | 4 GB max (keep under ~500 MB for a reliable upload and cleaner transcode) | 23–60 fps (30 recommended) |
| Instagram Stories | Vertical ephemeral | 9:16 (vertical) | 1080 × 1920 recommended | 60 seconds per segment (longer uploads auto-split into consecutive 60 s segments) | 4 GB | 23–60 fps (30 recommended) |
| LinkedIn Feed videos | Professional | 9:16 to 16:9 accepted (9:16 vertical gets the dedicated video feed; 1:1 / 4:5 maximise in-feed space) | 1080p recommended; vertical 360 × 640 (min) to 1080 × 1920 (max) | 15 min desktop upload, 10 min mobile (organic posts); LinkedIn Live runs multi-hour | 5 GB (regular posts) | 30 fps recommended, up to 60 fps |
| Pinterest Idea Pins / video Pins | Visual discovery | 2:3 and 9:16 get the most visibility; 1:1 also supported | 1080 × 1920 (9:16) or 1000 × 1500 (2:3) recommended; 720p looks dated | 4 s to 15 minutes for video Pins (6–15 s performs best); Idea Pins are multi-page (up to 20 pages) | 2 GB | 25 or 30 fps recommended |
| Snapchat Spotlight & Stories | Vertical ephemeral | 9:16 (vertical full-screen) | 1080 × 1920 recommended (minimum 640 px wide) | 5–60 seconds (Spotlight; 15–30 s performs best); 60 s per Story segment | 500 MB (ad / top-snap spec); keep under ~1 GB for reliable organic uploads | Up to 60 fps |
| TikTok Feed videos | Vertical short-form | 9:16 (vertical); 1:1 and 16:9 supported with letterbox | 1080 × 1920 recommended | Up to 60 minutes for uploaded videos (10 min universal; 30–60 min rolling out by region) | 287.6 MB on iOS & Android; up to 4 GB via web / TikTok Studio | 23–60 fps (30 fps standard, 60 fps for high motion) |
| Twitch Live streams | Live broadcast | 16:9 | 1080p standard; up to 1440p / 4K with Enhanced Broadcasting (TEB) | 48 hours per broadcast | N/A (live); VODs retained 14 days (60 for Partner / Prime / Turbo) | 30 or 60 fps (60 recommended for gaming) |
| X (Twitter) Feed videos | Mid-form social | 16:9 (landscape), 1:1 (square), 9:16 (vertical) | 1280 × 720 recommended (4K is downscaled; cap ~1920 × 1200) | 2 min 20 s (free); up to 4 h on web/iOS for Premium+ (720p above 2 h; Android capped at 10 min) | 512 MB (free); 8 GB (Premium); up to 16 GB (Premium+) | 30 fps recommended, up to 60 fps |
| YouTube Standard videos | Long-form | 16:9 (standard); other ratios pillar- or letter-boxed by the player | Up to 7680 × 4320 (8K) supported; 1920 × 1080 recommended (min 1280 × 720 for 16:9) | 12 hours or 256 GB, whichever comes first (15-minute default until the account is verified) | 256 GB | 24, 25, 30, 48, 50, 60 fps (encode at the recorded rate; deinterlace first) |
| YouTube Shorts | Vertical short-form | 9:16 vertical or 1:1 square — any square/vertical clip ≤ 3 min is auto-classified as a Short | 1080 × 1920 recommended (1080p is the maximum Shorts resolution) | 3 minutes (expanded from 60 s in Oct 2024) | 256 GB (inherits the standard upload limit) | 24–60 fps |
Frequently asked questions
Each platform optimizes for a specific viewing context — vertical for mobile feeds, square for grid layouts, landscape for desktop and TV. The encoder and bitrate ceilings reflect the platform's CDN budget and target audience's average connection speed.
Most platforms tweak specs once or twice a year — usually adding higher framerate or HDR options. Major changes (a new aspect ratio or container) are announced via the platform's developer or business help center; we re-verify each page at least quarterly.
1080 × 1920 (9:16) at 30 fps, H.264, AAC stereo, under 60 seconds, under 100 MB. That single export passes the strictest limits of every short-form surface (Reels, Shorts, TikTok, Spotlight).
Each platform's official help center or business specifications page. The exact source URL is linked at the bottom of every per-platform spec page under 'Last verified'.