Pinterest Idea Pins / video Pins — Video Specs
Pinterest Idea Pins / video Pins accepts 1080 × 1920 (9:16) or 1000 × 1500 (2:3) recommended; 720p looks dated at 2:3 and 9:16 get the most visibility; 1:1 also supported, up to 4 s to 15 minutes for video Pins (6–15 s performs best); Idea Pins are multi-page (up to 20 pages) per upload. Use this page as a quick reference before exporting from your editor — every value is sourced from the official platform documentation.
Specs at a glance
- Resolution
- 1080 × 1920 (9:16) or 1000 × 1500 (2:3) recommended; 720p looks dated
- Aspect ratio
- 2:3 and 9:16 get the most visibility; 1:1 also supported
- Max duration
- 4 s to 15 minutes for video Pins (6–15 s performs best); Idea Pins are multi-page (up to 20 pages)
- Max file size
- 2 GB
- Framerate
- 25 or 30 fps recommended
- Video bitrate
- 5–10 Mbps for 1080p
- Video codec
- H.264 or H.265 in MP4, MOV, or M4V
- Audio codec
- AAC
- Audio bitrate
- 128 kbps
- Max title chars
- 100
- Max description chars
- 500
How it compares
Pinterest Idea Pins / video Pins side-by-side with the platforms creators most often weigh against it.
| Platform | Resolution | Aspect ratio | Frame rate | Best for |
|---|---|---|---|---|
| Pinterest Idea Pins / video Pins | 1080 × 1920 (9:16) or 1000 × 1500 (2:3) recommended; 720p looks dated | 2:3 and 9:16 get the most visibility; 1:1 also supported | 25 or 30 fps recommended | Visual discovery |
| Instagram Reels | 1080 × 1920 recommended (1080p is the maximum Reels resolution) | 9:16 (vertical) | 23–60 fps (30 recommended) | Vertical short-form |
| TikTok Feed videos | 1080 × 1920 recommended | 9:16 (vertical); 1:1 and 16:9 supported with letterbox | 23–60 fps (30 fps standard, 60 fps for high motion) | Vertical short-form |
| YouTube Shorts | 1080 × 1920 recommended (1080p is the maximum Shorts resolution) | 9:16 vertical or 1:1 square — any square/vertical clip ≤ 3 min is auto-classified as a Short | 24–60 fps | Vertical short-form |
How to choose for Pinterest Idea Pins / video Pins
Go vertical: 2:3 at 1000 × 1500 is Pinterest's signature ratio and 9:16 at 1080 × 1920 fills the mobile feed — both get the most visibility, while 1:1 renders smaller. Avoid landscape entirely. 30 fps is the standard; Pinterest is a lean-in browse experience, not a motion showcase, so 60 fps adds file size without benefit.
Best practices
- 01Design for muted autoplay — over 80% of Pinterest video views start without sound.
- 02Use a strong text overlay in the first 2 seconds explaining what the Pin teaches or shows.
- 03Vertical 2:3 (1000 × 1500) or 9:16 wins over square in Pinterest's mobile feed by a clear margin in impressions and saves.
- 04Pin to a topical board with a keyword-rich board name — boards are the #1 organic discovery surface.
- 05Add a clear destination URL — video Pins exist to drive clicks back to a recipe, tutorial, or product page.