Instagram Feed videos — Video Specs
Instagram Feed videos accepts 1080 × 1350 (4:5) recommended; 1080 × 1080 (1:1); min 600 × 750 at 4:5 (preferred), 1:1 (square), 16:9 (landscape), up to New video posts publish as Reels (3 min in-app, up to ~20 min uploaded) per upload. Use this page as a quick reference before exporting from your editor — every value is sourced from the official platform documentation.
Specs at a glance
- Resolution
- 1080 × 1350 (4:5) recommended; 1080 × 1080 (1:1); min 600 × 750
- Aspect ratio
- 4:5 (preferred), 1:1 (square), 16:9 (landscape)
- Max duration
- New video posts publish as Reels (3 min in-app, up to ~20 min uploaded)
- Max file size
- 4 GB max (keep under ~500 MB for a reliable upload and cleaner transcode)
- Framerate
- 23–60 fps (30 recommended)
- Video bitrate
- ≥3.5 Mbps for 1080p; ~5 Mbps recommended
- Video codec
- H.264 in MP4 (MOV also accepted)
- Audio codec
- AAC stereo
- Audio bitrate
- 128 kbps, 48 kHz sample rate
- Max title chars
- N/A (no title field)
- Max description chars
- 2,200 (caption; only first ~125 shown before 'more')
How it compares
Instagram Feed videos side-by-side with the platforms creators most often weigh against it.
| Platform | Resolution | Aspect ratio | Frame rate | Best for |
|---|---|---|---|---|
| Instagram Feed videos | 1080 × 1350 (4:5) recommended; 1080 × 1080 (1:1); min 600 × 750 | 4:5 (preferred), 1:1 (square), 16:9 (landscape) | 23–60 fps (30 recommended) | Square / vertical mid-form |
| Instagram Reels | 1080 × 1920 recommended (1080p is the maximum Reels resolution) | 9:16 (vertical) | 23–60 fps (30 recommended) | Vertical short-form |
| Instagram Stories | 1080 × 1920 recommended | 9:16 (vertical) | 23–60 fps (30 recommended) | Vertical ephemeral |
| Facebook Feed videos | 1280 × 720 minimum; 1920 × 1080 recommended | 16:9 (landscape), 1:1 (square), 4:5 (vertical), 9:16 (Reels) | Up to 30 fps | Long-form |
How to choose for Instagram Feed videos
Choose 4:5 (1080 × 1350) over 1:1 — it claims roughly 30% more vertical feed space without being cropped, and the profile grid now renders portrait thumbnails. Reserve 16:9 for cross-posts that already exist in landscape. New video posts are published as Reels, so the same Reels duration ceilings apply. 30 fps suits feed video; 60 fps offers no benefit at the small player size most people watch in.
Best practices
- 01Use 4:5 (1080 × 1350) — it occupies the most vertical real estate in the feed without being cropped, beating 1:1 by ~30%.
- 02Add a custom cover frame (in the upload flow) so the Profile grid shows what you want, not a random middle frame.
- 03Keep videos under 60 seconds for the highest completion rate — Instagram publishes feed video as a Reel, where shorter clips are rewarded.
- 04Captions matter: the large majority of feed video views are muted. Use baked-in text or Instagram's caption sticker.
- 05Original audio gets attribution and discoverability — uploading a video with someone else's licensed track has limited reach.