Facebook Feed videos — Video Specs
Facebook Feed videos accepts 1280 × 720 minimum; 1920 × 1080 recommended at 16:9 (landscape), 1:1 (square), 4:5 (vertical), 9:16 (reels), up to 240 minutes (4 h) for feed video; Facebook Reels capped at ~90 s per upload. Use this page as a quick reference before exporting from your editor — every value is sourced from the official platform documentation.
Specs at a glance
- Resolution
- 1280 × 720 minimum; 1920 × 1080 recommended
- Aspect ratio
- 16:9 (landscape), 1:1 (square), 4:5 (vertical), 9:16 (Reels)
- Max duration
- 240 minutes (4 h) for feed video; Facebook Reels capped at ~90 s
- Max file size
- 10 GB for organic uploads (≤ 4 h); 4 GB for video ads
- Framerate
- Up to 30 fps
- Video bitrate
- Variable; ≥4 Mbps for 1080p
- Video codec
- H.264 in MP4 or MOV (H.265/HEVC also accepted)
- Audio codec
- AAC stereo
- Audio bitrate
- 128 kbps+
- Max title chars
- 255 (post text)
- Max description chars
- 63,206 (post body)
How it compares
Facebook Feed videos side-by-side with the platforms creators most often weigh against it.
| Platform | Resolution | Aspect ratio | Frame rate | Best for |
|---|---|---|---|---|
| Facebook Feed videos | 1280 × 720 minimum; 1920 × 1080 recommended | 16:9 (landscape), 1:1 (square), 4:5 (vertical), 9:16 (Reels) | Up to 30 fps | Long-form |
| Instagram Feed videos | 1080 × 1350 (4:5) recommended; 1080 × 1080 (1:1); min 600 × 750 | 4:5 (preferred), 1:1 (square), 16:9 (landscape) | 23–60 fps (30 recommended) | Square / vertical mid-form |
| YouTube Standard videos | Up to 7680 × 4320 (8K) supported; 1920 × 1080 recommended (min 1280 × 720 for 16:9) | 16:9 (standard); other ratios pillar- or letter-boxed by the player | 24, 25, 30, 48, 50, 60 fps (encode at the recorded rate; deinterlace first) | Long-form |
| LinkedIn Feed videos | 1080p recommended; vertical 360 × 640 (min) to 1080 × 1920 (max) | 9:16 to 16:9 accepted (9:16 vertical gets the dedicated video feed; 1:1 / 4:5 maximise in-feed space) | 30 fps recommended, up to 60 fps | Professional |
How to choose for Facebook Feed videos
Upload 1080p whenever possible; Facebook's bitrate ceiling rewards higher source quality. Pick 1:1 for feed-first content (most plays are mobile) and 16:9 only for content that will be repurposed elsewhere. Cap at 30 fps — Facebook tops out there anyway, so 60 fps gets down-sampled. For short vertical content, post as a Facebook Reel (9:16, ≤ 90 s) rather than a feed video — Reels get a dedicated distribution surface.
Best practices
- 01Square (1:1) outperforms 16:9 in mobile feed for reach and watch time — over 90% of Facebook video views are mobile.
- 02Upload natively rather than linking out to YouTube; Facebook deprioritizes external video links in distribution.
- 03Add captions (SRT upload or auto-generate) — Facebook reports 85% of video views happen with sound off.
- 04Use a custom thumbnail image in the upload flow — Facebook auto-picks frames that are usually ugly.
- 05Keep videos under 3 minutes for the densest engagement; longer content does better with explicit chaptering.