Free tool · runs in your browser

Video Hook Generator

Generate 6 opening-line hooks tuned to your topic and chosen style. Each one is under 15 words so it lands inside the first 3 seconds when spoken at normal pace — pick the strongest, or A/B test the top two.

Hook type

Enter a topic and pick a hook type to generate 6 opening lines under 15 words each.

How to use this tool

  1. 01

    Enter your video topic

    Describe what the video covers in one sentence.

  2. 02

    Choose a hook type

    Pick the style that fits your content: question, statement, statistic, story, problem, or contrarian.

  3. 03

    Pick a hook and test it

    Copy one or two to try; A/B test by uploading variants over time.

Why this matters

The first 3 seconds of a video determine whether viewers stay or skip. YouTube and TikTok both treat early drop-off as a strong negative signal that suppresses future distribution; once a video gets flagged as 'low retention,' recovery is nearly impossible. A strong hook is the single highest-leverage edit you can make to any video.

This tool generates 6 hook variants in your chosen style so you can A/B test or pick the strongest. Hooks under 15 words ensure they land within 3 seconds when spoken at normal pace. The six styles (question, statement, statistic, story, problem, contrarian) cover the main patterns proven to spike retention; you pick the one that fits your content authentically. Pair with the video script generator to build a full retention-optimized outline around the hook you choose.

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FAQ

Viewers decide whether to keep watching almost instantly — on YouTube and TikTok, the click-to-skip pattern shows up in retention curves within the first 3–5 seconds. The algorithm reads early drop-off as a strong negative signal and quietly suppresses the video's distribution. Once a video gets flagged as low-retention, recovery is nearly impossible — which is why the opening line is the highest-leverage edit you can make.

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