Abstract:
Many Non-Profit organizations around the globe aim to influence social change and improve communities. A method these activists can use to help educate others about their message, mobilize their communities and cause social change is digital activism.

Digital Activism uses digital communication tools to achieve goals of social change. Successful social change campaigns often incorporate creativity and interactivity with a meaningful message for the community.

Let's explore successful strategies for digital activists:
1. Have goals and assess outcomes. Organizations must develop a strategy to achieve their goals, conduct research and assess the outcomes of the campaign efforts to succeed in their digital activism campaign.

2. Provide incentives to bring supporters in & give them a reason to stay. Consider the user's experience and play with digital tools & social media to make communication personal and meaningful.

3. Reinforce traditional means of activism.

4. Mobilize & inspire your followers. Communicating the organization's message and inspiring your followers to mobilize behind that message is by far the most important element of a digital activism campaign.

Clearly, digital activists face many challenges including, but not limited to: Internet user passivity, authenticity, online security, and information overload. These are all very real hurdles activists face, but they are not impossible to overcome.

Understand that your successful digital activism campaign will be comprised of personal sacrifice, great discomfort & wonderful learning opportunities. You will also need brilliant creative thinking to light the fire of social change.

References:
Gladwell, Malcolm. "Twitter, Facebook, and social activism : The New Yorker", NewYorker.com, October 4, 2010. http://www.newyorker.com/repor....ting/2010/10/04/1010

Lopez, Suzanne. Personal Communication, November 13, 2011. Suzannelopez.com

Schneider, Lee. "Occupy Wall Street and Digital Activism 3.0." HuffingtonPost.com, November 13, 2011. http://www.huffingtonpost.com/....lee-schneider/occupy

Shirky, Clay. "YouTube - ‪PdF 2010 | Clay Shirky: Rethinking Representation‬‬‬‬‬‏." YouTube.com, June 11, 2010. http://www.youtube.com/watch?v=P2GyPniW2eM.

Stein, Laura. "Environmental website production: a structuration approach." Media, Culture & Society 33, no. 3 (April 1, 2011): 363 -384.

York, Jillian. "The False Poles of Digital and Traditional Activism." JillianCYork.com, November 13, 2011. http://jilliancyork.com/2010/0....9/27/the-false-poles

Creative Expression of Challenges to Social Change

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Relive Liverpool's 4-1 rout of Chelsea, where 20-year-old Conor Bradley stole the show for the Reds en rout to three big points to keep pace with the top of the table. #NBCSports #PremierLeague #Liverpool #Chelsea
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Hi, I'm Dimucc. Video games like COD and Warzone have been slowly heading downhill over the year, but I know there are plenty of Call of Duty players and Gamers who share the same love for video games as I do. That's why I've started making gaming videos to bring some fun and creativity back to the Call of Duty Warzone and Gaming community. I love showcasing how dumb games can get in a sarcastic and humorous way.

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Former President Donald Trump made his first campaign visit to Iowa Monday as he once again seeks the Republican nomination. CBS News political director Fin Gomez traveled with Trump to and from the event and has more on their exclusive interview, including Trump's comments about potential GOP rival Ron DeSantis, and Mike Pence's recent comments on the Jan. 6 attack.

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On Episode 9 of the Visionaries Only Podcast, we sit down with Activist, Poet, Athlete, Program Director at PeacePlayers Brooklyn, Alesha Smith.

This was a very candid and honest conversation around non-profit and activism, particularly the areas we’d love to see improvement. We go into what drives people’s inaction and how Alesha inspires change from within the community, most notably, she tells the story of how she helped get a street named after a women who lost her life to gun violence. We also touch on her story of returning to full contact sports after back surgery that could’ve left her paralyzed. This is the story of a woman balancing Sports, Activism and Spirituality while keeping her authentic southern roots at the forefront.

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